The use of header tags, such as H1, H2, and H3, can help improve a site's visibility in search results by providing structure and hierarchy to content. Sites that use header tags to organize their content are more likely to rank higher than those that don't. On-page optimization One of the most important ranking factors for websites is the quality of their content. High-quality, relevant content that provides value to users is more likely to be shared and linked to, which can help improve a site's ranking in search results.